September color palette! 🫐🍂🍊🐊🐚 I used to associate fall with the lead-in to winter (I’m not a winter gal). So, when things would get all autum-centric, I’d associate it with winter. Which is silly. I do really love fall and I’ve worked on my mindset, especially when my best friend’s mom said...

Ahhh, the power of branding. You may or may not remember this “experiment” that Payless™ put on in 2018 to explicitly show how displaying items in a specific way and marketing them in-line with the intended perception is damn near fool-proof. If you’re unfamiliar, let me paint the picture...

Today, we’re going to focus specifically on the traits of those who have a chic personal style. Being chic isn't just a style choice, it's a lifestyle. The way they compose themselves is alluring; they exude confidence and elegance, traits that people try to have but not all are able to achieve it.

This month’s palette pulls from the hot hot heat that’s been keepin’ us sweaty from dawn ‘til dusk. It’s also that time of year when it’s still very much summer but stores are promoting Halloween and Thanksgiving products?? Jewel tones seem to convey this energy well. And, of course, the Olympics…

It’s important to know the different between your brand, brand identity, and brand strategy because they’re not one in the same. 🗣️🗣️🗣️ I know, it’s confusing. 🤪 A lot of people (both clients and others) assume branding is basically a logo and colors and it’s far more detailed, informed, and robust than that.

*And now it’s a key part of their platform.* When I was a junior in high school, I discovered the, at the time, newly-launched Pinterest platform. From the get-go I was an avid user. It was a great resource school projects, photography inspo for my budding high school photo business😉, and just a good ol’ fashioned…

Last week, I was researching different entrepreneurs for a project I’m working on. Among a bunch of impressive women was this one whose website I was clicking through. As I was looking at all of her offers, branding, experience, photos, etc. I found myself having tingles of envy. When those feelings arise, my friend’s voice rings through my head: envy is a mirror that reflects our own…

Today, we’re going to focus specifically on the traits of those who have a casual personal style. In a lot of ways, those who have a casual style are super chill. Don’t get me wrong, they have their passions and the things that light their fire, but…

July color palette! 🫐🍑🍒🍋 It’s hot, the fruit is juicy, and play time is a priority. As I’ve mentioned in previous blog posts, these monthly color palettes are reflective of what I’m feeling when I’m creating them, in tandem with…

Let’s test something out. Humor me, for a sec! Pretend you’re in the market for some headshots and you have to make the choice purely on which brand you think will have better quality photos—without actually…

June’s color palette! 🫒🧼🌝🩰🪸 I’m starting to finally feel settled in the house after the big move. Thank gawdddd. This color palette reflects the exciting yet soft, loving, warm, playful energy that I’ve been feeling as we ease into the official summer solstice. <3

The way we dress says a lot about who we are. We can communicate so much without saying a word, simply by what we choose to put on our bodies at any given time. This topic has…

May’s color palette! It’s been very rainy but my flowers are bloomin’ and that’s important. 🐷💧🍇🪻🌝 Spring starts to really feel sprung in May, well, at least it does here in…

This is a true story. And also, let me preface, I’m what some call “woo-woo.” A proud woo-woo girly. There are some things I take as signs/alignments/however you want to label it. This was one of them for me. Here we go: In 2022, I was working a retreat in Italy. Sounds glamorous. It wasn’t. In fact, it was kind of…

A few weeks ago I wrote a blog post about burnout. I’ve been experiencing this recently and sometimes it feels like an inescapable rut of no inspiration and no motivation. So today, I’m going to share some things that help get me in the flow (when it actually feels available to do so).

This month, my sister and I move into the house I’ve been working on renovating. It’s definitely not complete and we still have several more months ahead, but it’s livable and we’re gonna make it work.

If you follow me on social media or we’re, like friends IRL lol, you’ll know that I’ve been doing a home renovation on the 70’s mid-century modern house that my dad bought when he was in his 30s. The house was my first home before moving to the family house where I spent my childhood and teenage years. My dad rented it out for…

Even though March is a toss up with temp, the almost-spring vibes make me feel like winter’s cold grip is loosening inside, bringing a warm and sunny feeling (hopefully weather to match).

Let’s return to this riveting topic: the way you present something affects its perceived value. This series uses coffee shop storefronts to illustrate how the exterior, interior, and brand designs influence the perceived coffee and food quality.

Admitting to experiencing burnout—or something close to it—is a bitter pill to swallow. Whether it be personal pressure to keep doing the most or the societal expectations to excel in, like, every aspect of our lives, it ain’t fun to teeter on the edge of exhaustion. Not to mention how the nuances of burnout are intertwined and scattered across the board. Emotional and physical exhaustion; throw those in there. A sense of disconnection: bingo. Guilt for feeling less effective or motivated…yeh. Inconsistent self care routines: guilty as charged…