Creative direction & lifestyling for your whole identity
You’re not just evolving your brand—you’re aligning your whole self.
And you want your external world to reflect it: your visuals, your wardrobe, your home, your presence. That’s where I come in.
The Aesthetic Alignment Program is a high-touch, holistic, deeply supportive creative retainer designed for women and queer founders, artists, and entrepreneurs who are ready to feel fully seen—and styled—across every aspect of their life.
This is for you if:
Your business, brand, and lifestyle are blending more than ever—and you want cohesion, clarity, and beauty in all of it
You don’t want 5 different contractors—you want one person who truly gets your taste, values, and vision
You’re craving a thoughtful, intimate, creative partnership that’s about more than aesthetics—it’s about identity, expression, and evolution
WHAT’S INCLUDED
(Aesthetic Alignment is a custom-tailored retainer based on your needs and season of life) This may include:
CREATIVE DIRECTION
From seasonal campaigns to brand evolution, this is for those who want their visual presence to stay sharp, aligned, and intentional. Whether launching something new or refining what’s already in place, creative direction ensures every detail supports the bigger vision.
PERSONAL STYLING
Wardrobe edits, seasonal lookbooks, outfit planning for events—this is personal style support designed to reflect who you are and how you want to show up. Perfect for a season of change, a confidence boost, or simply getting out of a style rut.
INTERIOR STYLING
Whether refreshing one room or reimagining an entire space, interior styling brings clarity and cohesion to your environment. Includes virtual or in-person support, curated sourcing, and aesthetic strategy to create a space that feels like home—on your terms.
DESIGN SUPPORT
From branded graphics and visual systems to templates and social assets, design support helps your brand look polished and consistent across every touchpoint. Ideal for ongoing needs or one-time projects that require a trusted creative eye.
ONGOING VISUAL CONSULTING
Perfect for quick decisions and everyday aesthetic choices. Whether it’s choosing a paint color, planning an event outfit, or getting a second opinion on a design, visual consulting offers on-demand support through texts or scheduled check-ins—so you don’t have to do it alone.
PHOTOGRAPHY
Keep your visuals fresh with photography that captures your vibe—whether it’s for your brand, a retreat, or just because you want to feel seen. From social content shoots to lifestyle portraits, this offering is all about storytelling through imagery that feels natural, elevated, and aligned. Yes, vacation shoots are on the table—because beautiful moments deserve beautiful photos.
This is a fully custom offer—we build it around your needs.
“Holland doesn’t just understand style, she helps you understand your style identity. Working with her goes far beyond picking out clothes. She shows you how your personal style translates seamlessly into your wardrobe, your home, and even your brand. The result is a cohesive expression of who you are, inside and out. That feels like the elevated version of you that maybe even you can’t quite grasp yet.”
–Erin Brown, Erin Brown Consulting
Services with Erin Brown: Brand design | Photography | Personal Styling | Podcast Cover Design | Design Production | Creative Marketing | Content Creation | Brand Strategy
HOW IT WORKS
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INQUIRY CALL | We talk through where you’re at, what you need, and what a lifestyle-aligned visual partnership could look like
CUSTOM PROPOSAL | You’ll get a tailored plan that reflects your season, scope, and aesthetic desires
IMMERSION PHASE | We begin with a deep dive: your style, brand, values, and goals
ONGOING SUPPORT | We co-create and evolve together, in rhythm with your growth
THE INVESTMENT
AESTHETIC ALIGNMENT PROGRAM
Ongoing, high-touch support tailored to your lifestyle, brand, and creative needs.
Custom retainer starting at $1,500/month
6-month minimum commitment
MINI AESTHETIC ALIGNMENT
A one-month, mini version that includes an audit and strategy session to realign your brand, style, space, and visuals—with clear action steps and light creative support included.
$1,999
PACKAGE COMPARISON
Full Aesthetic Alignment (6-12 months)
Mini Aesthetic Alignment (1 month)
Initial Consultation Call
45-min call to identify focus areas
60-min deep-dive into every aesthetic touchpoint
Onboarding
Streamlined intake
Comprehensive intake
Focused review of select areas (branding, wardrobe, interiors, photography, etc.)
Audit
Full-spectrum audit across brand, personal style, interiors, and visuals
Strategic, evolving plan with long-term goals, seasonal updates, and deep integration
Action Plan
PDF with targeted recommendations & quick wins
Full design production (brand suite, graphics, event collateral, etc.)
Design Support
Light design support (color palette, small assets, etc.)
Check-Ins
1 progress call
Ongoing check-ins every month
On-Demand Communication
✔
✔ Priority access
1 photoshoot +set of edited photos included, travel + accommodations not included
Photoshoots
Optional add-on
Closet/Home Styling
Limited to recommendations
Hands-on styling, sourcing, and implementation
Brand Strategy
Light refinement
In-depth development, ongoing evolution
Timeline
4 weeks
6,12,+ months
Investment
$1999
Starting at $1500/month, 6-month minimum
“Holland’s creative eye for style and design is one of a kind. She is collaborative, kind, funny, and patient, and makes working together feel easy, accessible, and fun.
One of the biggest changes I’ve noticed since working with Holland is how much quicker and easier it is for me to get out the door looking and feeling fabulous. I’ve used her advice to elevate my basics with accessories I already own like belts, scarves, statement earrings, and handbags.
Over the years, Holland and I have worked together on my business’s branding, design production, content creation, photography, creative marketing, home styling, and even event hosting. She has taught me how to make ordinary things look beautiful, feel like me, and how to elevate my everyday life.”
–Amber DeBoy, Order & Scrub
Services with Amber DeBoy: Brand design | Photography | Personal Styling | Interior Styling | Design Production | Creative Marketing | Travel Planning | Content Creation | Brand Strategy
“Before working with Holland, I knew I wanted to elevate my brand and visuals but didn’t know how to fully capture the essence of both my business and personal style. I wanted something cohesive, creative, and true to me, not just polished pictures, but a brand identity that felt alive.
From the very start, working with Holland was an incredible experience. She is creative, intuitive, and absolutely nailed it every single time. Once she understood my business brand, she effortlessly helped me step into my personal brand. She made the entire process fun, comfortable, and inspiring.
Since our work together, I’ve noticed not only a stronger, more aligned visual identity but also a deeper confidence in how I show up. The tangible results are beautiful branding and images that I’m proud to share, but the intangible impact has been just as powerful. I feel more connected and authentic in my business and personal presence.
To anyone considering working with Holland: don’t hesitate. She has a gift for seeing the full picture of who you are and translating that into every facet of your brand and life.
If I had to sum it up, I’d say: Holland has an incredible way of capturing both the heart and the vision of who you are. She doesn’t just create visuals, she creates alignment, confidence, and magic.”
–Amy Carter, Empowering You Consulting
Services with Amy Carter: Brand design | Personal Styling | Design Production | Creative Marketing