Presentation = Perceived Value Pt. 3

Let’s test something out. Humor me, for a sec!

Below are logos & color palettes for two fictional photographers.

Pretend you’re in the market for some headshots and you have to make the choice purely on which brand you think will have better quality photos—without actually seeing their work.

To me, there is an obvious choice. Granted, everyone has different taste, but objectively speaking, one seems to be of higher quality than the other. Though, I’m not going to say which one.

This is a very simple, low-stakes decision, obviously, because we’re pretending. But, to continue in this fake scenario, if these two businesses were real (and looking through the lens of potential clients making decisions based on perceived value), how do you think the designs would perform to benefit the respective company?

Considering brand identity (the visual components of a brand) communicates on one’s behalf, the colors, typography, and overall designs serve as tools to attract specific people, and their needs, to the services and solutions they represent.

This exercise demonstrates how branding (ie presentation) can influence potential clients’ perceived value of your work. So, investing in design knowledge and skill + strategizing how to utilize these tools, can do major legwork to reflect the quality of the goods.