February Color Palette
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February Color Palette

February color palette! 🍒🍬🍈🍇🩰 Every month, I share a color palette consisting of shades and hues I’m currently inspired by, influenced by the season, holidays, etc. Enjoy!

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I Needed This (Maybe You Do Too)
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I Needed This (Maybe You Do Too)

I've been needing a pick me up. A kiss on the forehead. A flow of inspirational bits to remind me how good things are. Today, I'm going to spread what I've been surrounding myself with, which is—maybe cliché but I don't care—inspirational, loving, and attentive messages. Some of these were sent to me by dear friends, some I found floating around online, now all curated for you. Take what resonates and leave the rest. <3

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I don’t want to hear your resolutions…
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I don’t want to hear your resolutions…

I’m going to say it, and I’m not sorry: I don’t want to hear your New Year’s resolutions… They’re a scam. We’ve been sold this idea that January 1 is a reset button where we’ll suddenly become these highly disciplined, sparkly new versions of ourselves.

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January Color Palette
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January Color Palette

January color palette! 🐫🧇🫑🥚🧊 Every month, I share a color palette consisting of shades and hues I’m currently inspired by, influenced by the season, holidays, etc. Enjoy!

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December Color Palette
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December Color Palette

December color palette! 🍒🫕❄️🌲☃️ Tis the season for hot chocolate, endless bows, and birthday cake (for your favorite Sagittarius girlie 😉). Enjoy!

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Style Personality: Quirky
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Style Personality: Quirky

Today, we’re going to focus specifically on the traits of those who have a quirky personal style. One thing comes to mind: delightful. People with quirky style tend to be kind-hearted and compassionate, often caring deeply about their loved ones, friends and family alike…

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A Note + Cute Things
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A Note + Cute Things

We're tender. We're still processing. We're seeking community and support as the countdown begins. I want to start by saying: you are loved. You are appreciated. You have people (and ancestors) in your corner and will be next to you as this next chapter unfolds... 

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November Color Palette
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November Color Palette

November color palette! 🌝🦩🍄‍🟫🦥🦢 Tis the season for mashed potatoes, colorful sweaters, and leaf piles. Enjoy!

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On the topic of: HOME 🏠✨
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On the topic of: HOME 🏠✨

What does your home say about you? How does your home make you feel? I hosted a housewarming party earlier this month. While looking around, a few guests pointed out how my home decor matches me. “It doesn't look like it was all just bought at Ikea or Target.” No shade to Ikea or Targét. but, damn straight it wasn't! It's been years of collecting and refining…

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The Autumn Edit 🍂
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The Autumn Edit 🍂

Here's a style guide and mood board for this fall. Because aesthetics are important. ;) Take the inspo you like and leave the rest. Let’s dive in!

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On the Topic of: Accomplishments
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On the Topic of: Accomplishments

The feeling of accomplishing something monumental is hard to put into words. It doesn’t feel like I took the last stride over the finish line. It’s more of a mixed bag of sensations: energized, exhausted, lost, proud, sad, happy.

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October Color Palette
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October Color Palette

This month's color palette comes with a fairytale that accompanies the palette graphic. It's, like, kind of the cutest thing you'll ever read. Enjoy!

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The Grass is Greener
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The Grass is Greener

There are plenty of reasons why a highly manicured lawn has been on the “I don’t give a fuck” list. Among the reasons are the expectations that ~proper society~ has about yard aesthetics and maintenance. You familiar with #lawniarchy? Slash...ever thought about WHY we’re so obsessed with keeping an immaculate lawn?

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September Color Palette
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September Color Palette

September color palette! 🫐🍂🍊🐊🐚 I used to associate fall with the lead-in to winter (I’m not a winter gal). So, when things would get all autum-centric, I’d associate it with winter. Which is silly. I do really love fall and I’ve worked on my mindset, especially when my best friend’s mom said...

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Presentation = Perceived Value Pt. 4
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Presentation = Perceived Value Pt. 4

Ahhh, the power of branding. You may or may not remember this “experiment” that Payless™ put on in 2018 to explicitly show how displaying items in a specific way and marketing them in-line with the intended perception is damn near fool-proof. If you’re unfamiliar, let me paint the picture...

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Style Personality: Chic
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Style Personality: Chic

Today, we’re going to focus specifically on the traits of those who have a chic personal style. Being chic isn't just a style choice, it's a lifestyle. The way they compose themselves is alluring; they exude confidence and elegance, traits that people try to have but not all are able to achieve it.

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August Color Palette
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August Color Palette

This month’s palette pulls from the hot hot heat that’s been keepin’ us sweaty from dawn ‘til dusk. It’s also that time of year when it’s still very much summer but stores are promoting Halloween and Thanksgiving products?? Jewel tones seem to convey this energy well. And, of course, the Olympics…

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Your Brand, Brand Identity, and Brand Strategy Aren’t One in the Same
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Your Brand, Brand Identity, and Brand Strategy Aren’t One in the Same

It’s important to know the different between your brand, brand identity, and brand strategy because they’re not one in the same. 🗣️🗣️🗣️ I know, it’s confusing. 🤪 A lot of people (both clients and others) assume branding is basically a logo and colors and it’s far more detailed, informed, and robust than that.

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I Sent a Suggestion to Pinterest in High School
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I Sent a Suggestion to Pinterest in High School

*And now it’s a key part of their platform.* When I was a junior in high school, I discovered the, at the time, newly-launched Pinterest platform. From the get-go I was an avid user. It was a great resource school projects, photography inspo for my budding high school photo business😉, and just a good ol’ fashioned…

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Green With Envy
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Green With Envy

Last week, I was researching different entrepreneurs for a project I’m working on. Among a bunch of impressive women was this one whose website I was clicking through. As I was looking at all of her offers, branding, experience, photos, etc. I found myself having tingles of envy. When those feelings arise, my friend’s voice rings through my head: envy is a mirror that reflects our own…

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