Presentation = Perceived Value Pt. 1
This concept is something that I keep coming back to in a lot of different ways:
the way you present something affects its perceived value.
The presentation of ideas, objects, products, personalities, services, and so on, can significantly impact how they are perceived and thus can be guided to specific results.
Which ring looks more expensive and valuable? Why?
The art of presentation extends far beyond the content itself; it reaches into:
psychology
strategy
communication
history
aesthetics
geography
A strategic presentation can highlight, depreciate, elevate, and/or deceive the consumer’s understanding of the value of whatever is being presented.
Based on these closets, which household do you think has a higher income? Why?
We are inherently visual (and influenceable!) creatures; something that is displayed as clean and aesthetically appealing reads as professional and valuable, versus something that is unorganized and unclear, which tends to be deduced as untrustworthy and cheap.
Think about the way you present yourself.
The way you dress, the way you carry yourself, the way you talk. These aspects influence your audience’s understanding of the value you place on your own abilities, skills, and self worth. Confidence exudes competence, doubt promotes distrust.
Now let’s look at it when selling something.
When you tailor your presentation to cater to the specific needs, preferences, and interests of your audience, you’re enhancing its relevance and, consequently, its perceived value.
You’re in the market to hire a life coach. Based on these websites, who would you hire? Why?
Nearly any topic that’s to see the light of day has an originator and those who come across it, intentionally or not. The more TLC spent understanding desired results and leveraging tools, the more likely it will be to achieve what it’s set out to do.