Brand Audit

Brand auditing is one of the best ways to evaluate your brand equity* so that you can pinpoint ways to increase it.

*Brand equity is the measurement of the value of a brand as determined by things like loyalty, awareness, associations, and perceived quality.

Ok cool, so what all is included?

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    After purchasing the audit, you’ll receive an email with a link to a questionnaire to kickoff the project.

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    Upon submitting the questionnaire, I will follow up via email to book a 30-minute consultation call.

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    Once I have satisfactorily reviewed all of the assets you provided me, I will hand over a comprehensive assessment.

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    For those who are not familiar with all this brand jargon, fret not! I’ve created a glossary that you’ll have access to.

Through this process, you will:

Understand your brand perception

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Establish your goals as a brand

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Identify your brand touchpoints

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Locate and address weak spots

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Receive constructive feedback from an experienced trained eye

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Implement and achieve more consistency across the board

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Use brand audit results to refer back to and guide strategy and growth

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Evaluate your market position

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Let’s break this down…

There are several crucial aspects that make up your brand. We’ll touch on:

  • Core Identity (like your mission, vision, and values)

  • Visual Identity (logo, color, typography, photography—are they consistent?)

  • Target Audience (who are you wanting to attract?)

  • Voice (is it consistent and communicating the way you intend?)

  • Analytics (what is your data saying?)

If there are any missing bits and pieces, we’ll identify them and plan for

I Gotchu

Working with nearly 100 brands in a wide range of capacities, I’ve picked up on inconsistencies and weak spots that come up with new and seasoned brands alike. A trained eye knows what to look for and how to make it look, sound, and feel aligned with you and your ideal client.

Testimonials

  • “Holland is so good at taking branding and bringing it to life. She comes in with no ego and a heart for collaboration. That's all you should be looking for in a creative partner.”

    Allie Lehman, Wonderly

  • "Holland was a delight to work with and a consummate professional. She took the time to truly understand what I was looking for and produced some of the most elegant brand assets I've ever seen."

    Justin Birdsong, Skeleton Key Strategies

  • "Not only is Holland a pro at brand identity design, she’s also an absolute delight to work with. A creative soul with a fresh, edgy vibe... her work has consistently shown impeccable standards.”

    Eva Lim, The Brand Glow

  • "By getting to know me and understand my personality first, she nailed it 100%. She gets it. She is a great listener, she creates beautiful designs, she is trendy and timeless, and she is fab to work with.”

    Amber DeBoy, Order & Scrub

  • "I honestly wouldn’t go to anybody else for doing design work. Holland is the. one. If you’re looking for a designer / someone to infuse a bunch of life into your brand and into your business, she is your girl."

    Kimberly Lucht, Business Coach & Energy Healer

  • “Holland is a creative genius design doula. She is a delight to work with, adept at managing the expectations of a varied team while creating stunning work."

    Amber Mikaelsson, AWP University

✺ Frequently asked questions ✺

  • This is for you if: you’ve strayed from or are inconsistent with your tone of voice/copy, fonts, colors, logos, etc. Or maybe you don’t have core branding at all thus not having a baseline to refer back to.

    You likely don’t needs this if: you’re just getting started and have little to no assets (like a website, social media feed, forms, worksheets, etc.). Establish your brand first (or have me help!) and give yourself a solid foundation.

  • Identifying strengths and weaknesses in your brand presence can be beneficial for:

    • strengthening your brand clarity

    • backing up your professionality and dependability

    • enhancing differentiation

    • bringing in more client acquisitions

    • maximizing brand equity

    Following through with a brand audit is one of the best ways to evaluate your brand equity so that you can pinpoint ways to increase it.

  • Brand equity is a measurement of the value of a brand as determined by things like loyalty, awareness, associations, and perceived quality.

    “Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service.” –David Aacker

    As a measurement of a brand’s strength, the importance of brand equity might seem obvious. Strong brands are defined as those with positive brand equity, so of course it’s important.

  • The process usually takes 2-3 weeks.

  • I will need to have a main point-of-contact. Beyond that, everything is conducted the same as a solopreneur. Brands are brands and audits are not specific to size!

  • Not a prob. Send me an email to hello@hollandcolvin.com or fill out this contact form.